Word of Mouth Advertising

What book is April reading this summer?

I am reading George Silverman’s book The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth and learning new ideas. Can’t wait to share these with you over the next few months.

What word of mouth advertising techniques do you use in your business?

If you read this book, what is your favorite idea either in the book, from another source or your own idea?